The Wyoming State Library
, in the interest of bringing attention to the libraries in their state, has produced an award-winning ad campaign
. My favorite: The sexy-girl-mudflap image (see ex.),
adapted to have the busty lady reading a book. That's my kind of gal! That particular image is designed to advertise the Library's free access to the online Chilton library
-- an excellent bonus, compared to a lot of other areas. Car repair and chromed babes go hand-in-hand, and books are sexy, you've got to admit it. For the state with the smallest population and a reputation for a cowboy lifestyle, Wyoming's library system does a good job of making themselves useful, resulting in over 8 items checked out per year per capita (ref)
. I'm sure this is due to the statewide library-card, allowing cardholders to check out books, anywhere -- including colleges -- with their one card. When a state makes their libraries both sexy and accessible, it's no wonder people use them.
Labels: advertising, books, library