Business 2.0 Closing Up Shop

Business 2.0 is closing up shop -- but they say it's because of a lack of advertisers, not a lack of readers. Part of me wonders if this will (or should) drive a shift to book publishing on topics formerly dominated by magazines; the impermanence of a magazine is supplanted by websites and blogs, but the internet can't produce the permanent-reference aspect of a book. Magazines on paper: not worth the expense. Books on paper: still worth the money spent. Readers will always be readers; give them something they'll value, rather than something advertisers value. This should add up for publishers looking at how to publish their words.