Wednesday, July 16, 2008

Print Isn't Dead, It's Different

Reading online is the dissemination and absorption of information -- pleasure reading is like a day at a spa, effortless and engaging. Friend Gracie has had this problem at (NSFW, and I designed it), difficulty finding readers online willing to read a couple-thousand word article, but their book sells pretty well. We've long said we won't publish eBooks, because of the pain of reading them online. Short, informational pieces work better online? No wonder newspapers are declining in their corporeal influence.

So, where will long-form writing go? That's why people say print isn't dead - it does something online doesn't do. It is, however, why blogs took off but online magazines haven't -- blogs are easier to read, and easier to write, and the cost is right. Produce something people want in large quantities, for very little cost, and it's a good product.

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